Voice Description

I write and speak extensively about pop culture, entertainment, and media. I’ve written four books about television, plus dozens of articles for a variety of media venues. As a result of my expertise, I’ve appeared as a “talking head” about pop culture (and TV in particular) on over 200 radio and TV programs throughout the U.S., U.K., and Canada, including CNN Showbiz Today, Up All Night (BBC Radio), Talk to America (Voice of America Radio), First Light (Westwood One Radio), The Joe Mazza Show (Genesis Communications Network), The Todd Mundt Show (National Public Radio), The CBS Late, Late Radio Show and Entertainment Tonight. I’ve also done spokesperson work on behalf of Columbia House Video, as well as consulted on and appeared as an onscreen commentator for TV documentaries produced by NBC, E! Entertainment Television, Warner Bros. Video, and A&E’s Biography.

In addition, I am a regular guest on three major market radio shows, including The Ronn Owens Program (KGO-AM, San Francisco), the No. 1-rated radio station in all of Northern California, and Talking Television with Dave White (Share-a-Vision Radio, San Francisco Bay Area), a weekly call-in show streamed live over global radio station KSAV.org. I am also heard weekly on WAIC-FM, doing voiceovers for the radio magazine program New England Journal with Tony Gill.

My natural voice is friendly, knowledgeable, informative and authoritative, while at the same time enthusiastic and fun. I take television seriously, but I also know it’s a source of entertainment. That’s why I make sure my sense of humor comes across as well in my radio voice.

I’m also versatile. I can provide long-form as well as short-form commentary, depending on your needs. I can also tailor my delivery depending on the format of the program or recording, the tone and style of the host, and the demographic of the audience.

For example, I’ve done a number of marathon satellite radio interviews to promote books and other products. As I went from station to station in the course of a four- or five-hour session, I’d successfully shift from light and breezy (for a “morning zoo”-type show), to mannered and professional (for an NPR-type show), to informative yet schmooze-y (for a newstalk-style show)... all within moments.

Voice Genders and "Ages" I Can Perform

• Middle Age Male

Language(s) of Which I Am a Native Speaker:

• English - North American

I Offer my Services for these Recording Purposes

• Commercials
• Promos
• Audiobooks
• Documentaries
• Podcasts
• Others (on-camera, informercials, live announcers, spokespersons)

Jobs I Am Willing to Take (Union-wise)

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My Union Affiliations and Memberships

None

My Recording and Delivery Capabilities

• I can record and then upload the audio files via FTP

Pre-, Post- and Production Services I Offer

None

My Home Base

California (San Francisco, Los Angeles areas), United States

Accents, Impersonations, Characters and Dialects

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My Voice Experience

Currently I am the "voice" of New England Journal, a weekly radio magazine heard Sundays on WAIC-FM (Springfield, MA). I do intros announcing guests and topics, as well as bumpers leading in and out of each segment.

I’m also a regular on Talking Television with Dave White (Share-a-Vision Radio, San Francisco Bay Area). Talking Television takes an informative yet fun look at TV of all genres, so the format of the show meshes very much with my approach to TV in general. I deliver a live 10-minute report on current DVD releases, as well as co-host and produce full-length (90-minute) programs on a variety of topics related to television. Working in collaboration with host Dave White, I book (and, occasionally, pre-interview) guests, storyboard segments, and script copy for “opens,” “throws,” and various other formal announcements to be read live on the air in between impromptu discussion.

In addition, I’ve been a regular guest on The Ronn Owens Program (KGO-AM, San Francisco) since 1995. The Ronn Owens Program is KGO’s No. 1 show, with over 500,000 regular listeners. I met Ronn as a result of my book This is Jim Rockford: The Rockford Files. After doing a couple programs on Rockford Files (Ronn’s all-time favorite show), Ronn invited me to come on the show to discuss TV in general, as well as answer questions from listeners on where to find their favorite TV shows on cable, tape and DVD. That appearance led to “Doctor Rerun,” a popular feature that Ronn and I do roughly every three months.

How did I did get the name “Doctor Rerun”? During one show, Ronn and I were talking off-mike between commercials when he said, “Ed, you’re a great guest, you know your stuff, the listeners like you. All you need is a handle. How about ‘Doctor Rerun’?” I liked the way it sounded. It was authoritative yet fun, which how I try to come across whenever I talk about television.

A minute later, we’re back on the air—“Ronn Owens, along with Ed Robertson, also known as Doctor Rerun... the man who knows everything there is to know about your favorite TV shows”—and Ronn took a call from a listener. The caller began by saying, “Hi, Ronn. Hi, Doctor Rerun...” Problem solved. Thanks to Ronn, I had a handle. Ever since, I’ve been using “Doctor Rerun” (and more recently, the “Television Doctor,” or “TV MD”) to brand myself as an expert in television.

In addition, I was the TV correspondent for The Tony Gill Show (American International Radio, Springfield, MA), from 2002 through 2006. The Tony Gill Show is a top-rated afternoon drive show heard throughout the New England media market. On Tony’s show, I was known as the “Television Doctor” (a variation of “Doctor Rerun”). I appeared on the show once a month to discuss television in general.

Prior to that, I was “the Classic TV Guru” for The Tony Trupiano Show (TalkAmerica Radio Network), a nationally syndicated late night radio talk show, from 2001 to 2002. I appeared on the show once a month to discuss classic television, including news and information on popular cable channels such as TV Land, as well a regular feature called “Where Are They Now?”

In 2006 I co-hosted and co-produced Bill & Ed’s DVD Adventures, a bi-monthly podcast that reviewed and discussed current DVD releases. This program was produced in conjunction with the online publication Television Chronicles. Working in collaboration with co-host Bill Groves, I planned and produced programs, as well as wrote copy for “opens,” “throws,” and various other formal announcements to be read on air in between impromptu discussion.

My Training

I have a B.A. in English and Drama, but I’ve learned mostly by listening and by doing. I’ve appeared on over 200 radio and TV programs since 1993, and have developed a good sense of the rhythm, style and cadence of radio broadcasts and podcasting. At the same time, I enjoy learning and am always eager to expand my skills and hone my craft.

In addition, I’m frequently interviewed by print and radio journalists across the country for news stories related to pop culture, entertainment, and media. I can not only speak extemporaneously about virtually any topic related to television, but convey my thoughts in ear-catching quotes or sound bytes that are “fit to print.” Indeed, I know a it’s a good sign if the keyboard is clicking whenever when I speak to reporters, because that means I’m giving them good copy.

My Studio Equipment

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Additional Skills

I am also an accomplished freelance writer/journalist with a wide range of marketing and communications skills, and extensive experience in ghostwriting and collaboration. I work with publishers, agents, and individual authors and companies in a variety of capacities, including book manuscripts, book proposals, film treatments, speech writing, script writing, press releases, media coaching, media “talking points,” radio copy, web content, strategic planning, product development, and other marketing materials. I help clients express their ideas and achieve their goals in the most effective way possible.

My radio experience also extends behind the scenes. Besides appearing as an “on air” guest on over 200 programs since 1993, I work with radio producers and on-air hosts, both locally and nationally, in scripting and planning shows, as well as writing copy and developing “talking points” and other content for use on their programs. I also work with individual authors as a media coach.

Payment Methods Accepted

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Online Payments Via PayPal

Contact Information

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Additional Information